Compact fluorescent bulbs sales on rise in California
Regional Economic Research, Inc. (RER) reports that the market share of compact fluorescent bulbs (CFLs) is on the rise in California. Further, CFLs have nearly three times the market share of medium screw-based bulbs in California than nationwide. These conclusions and more are contained in RER's recently released study on tracking the market share of different types of bulbs. "This report contains the first available hard evidence of the market shares of energy efficiency lighting products in the residential sector. As such, it provides valuable information to utility energy efficiency program planners and other agencies and individuals promoting energy efficient lighting products," explains Richard Pulliam, Project Manager from Southern California Edison.
RER's report offers a comprehensive look at the residential market for light bulb sales in California and nationwide. Point-of-sales data from five major sales channels (food, drug, mass merchandiser, home improvement, and hardware stores) through which lamps are sold were reviewed. A computerized system has been developed by RER that collects line item detail on monthly lamp sales, beginning in July 1998. The California data are further segmented into the service territories for each of the state's investor-owned utilities.
The current energy crisis in California has increased the focus on energy conservation. The availability of these quarterly CFL tracking data should confirm the well publicized explosion in CFL sales as residential customers scramble to cut their energy bills. In addition, the lamp tracking data indicate that home improvement stores play a dominant role in efficient lighting sales in California. Alan Fields, Vice President of Consulting & Analysis at RER, explains, "This is not surprising given the heavy focus on these stores by the state's lighting programs. However, the data also suggest grocery stores still sell a substantial percentage of incandescent bulbs and may be a useful channel in which to explore additional CFL sales opportunities."
Founded in 1979, RER is a professional research and consulting firm specializing in the analysis of energy markets. RER offers a wide range of services, including forecasting services and products, assessments of markets for various energy technologies, and design and evaluation of energy efficiency programs.
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Mark Harris contributes and publishes news editorial to http://www.discount-light-bulbs.com.
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